Maison Margiela Partners With H&M

Have name brands and high end fashion become too available? If so, will this decrease the desire to possess- and even the supply and demand for it? 

For the past year or so there have been a lot of collaborations with high end fashion designers and mainstream clothing stores. H&M first paired up with Versace in 2011, and the informal debut was during Kanye's performance on the runway at Victoria Secret's Fashion Show. His bomber jacket with the staple Versace print on the sleeves was quite the piece. Not long after, the craze for Versace and for H&M was on the rise. I always wondered, with a man like Kanye West and how he presents himself we all know he takes pride in his "exclusive" high end image. So, why doesn't he mind wearing a $129 jacket that he knows everyone else will also (Or does he care)? 

This year, Maison Martin Margiela has paired up with H&M for their collaboration. At the launch party, celebrities in attendance ranged from Alexander Wang, Sarah Jessica Parker, and of course, Kanye West. The pieces, from men's sneakers and jackets to women's dresses and blouses, are nothing less than amazing. Looking through the look book, nothing is more than $500, which is, for lack of a better phrase, a bargain sale for such a renowned fashion designer. With this being said, is the outcome of the collaboration going to be more than a huge hit for H&M, will it be a signifier of less exclusivity for Margiela? I personally think what makes high-end fashion so classified in its caliber is the mere fact that the pieces are very particular and rather limited. It allows the line to remain in high demand because collectively, we as humans enjoy having what others don't. Kanye West embodies this desire. 

I hope to see some progression for Margiela within this year of collaboration, because his work is outstanding. If I could afford it, I would be a young Kanye myself, showing off rare pieces and basking in every moment. However, if such collaborations for H&M continue, what is the outlook on high end fashion vs. mainstream? Is this the beginning of fusion and somewhat equality, or will hierarchy continue to reign in the fashion world? 

- Olivia Khoury